Merge tags reference

Placeholders that Fallax fills in for each person when a simulation is sent.

Written By Ignace

Last updated 21 days ago

Merge tags make a simulation feel personal and current. Write them with double curly braces, for example {{firstName}}. Type {{ in the editor to get suggestions.

Tracking

Tag	What it becomes
`{{link}}`	The person's own tracked link. Use it as the `href` of every button or link.
`{{qr}}`	The address of a QR code image for the tracked link. Use it as `<img src="{{qr}}">`.
`{{submit}}`	Landing pages only: where the form posts to.

About the person

Tag	Example
`{{firstName}}`, `{{lastName}}`, `{{name}}`	Alex, Martin, Alex Martin
`{{email}}`	alex.martin@acme.com
`{{orgName}}`	Acme Corp
`{{department}}`, `{{jobTitle}}`	Finance, Controller
`{{greeting}}`	Good morning (based on the time in the person's timezone)

Dates and times

{{weekday}}, {{month}}, {{monthShort}}, {{dayOfMonth}}, {{quarter}}, {{quarterEnd}}, {{year}}, {{today}}, {{shortDate}}, {{tomorrow}}, {{deadline}} (three days from now) and {{time}}.

Realistic details

These produce believable values that differ per message, so no two people get exactly the same email:

{{actor}}, {{actorInitials}}, {{workItem}}, {{systemName}}, {{orgSample}}, {{refNum}}, {{amount}}, {{count}}, {{percent}}, {{ipAddress}}, {{trackingNo}}, {{phone}}, {{code}}, {{commitSha}}, {{city}}, {{device}}, {{deviceModel}} and {{hostname}}.

Check the Live preview on the last step of a campaign to see the tags filled in for a real person before you launch.

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